Account-based Advertising

The primary aim of Account-based Advertising is high value accounts with personalized digital advertising campaigns. Hyper-personalized digital advertising campaigns are used by account-based advertising (ABA) to target, persuade, and win decision making units (DMUs) and accounts with high revenue potential.

Traditional demand generation is generally focuses more on lead quantity, whereas account-based advertising prioritizes which key account level decision makers get to see advertisements as a result of which, higher return on investment (ROI) is experienced by businesses using account-based advertising software experience on their digital advertising spend.

Internet protocol (IP) address targeting, Programmatic advertising, Social media advertising, Retargeting and Partnering with business-to-business (B2B) databases or buyer intent data providers are some of the account-based advertising methods used by advertisers to serve personalized ads at scale. 

Persuades high-quality accounts, Reaches decision makers, Complements inbound marketing and Proactively engages with the target audience are some of the benefits of account-based advertising.

However, the right advertising platform based on audience type, messaging, and budget should be chosen to building campaigns that resonate with target accounts. Messaging that builds rapport and shows the ability of a company to solve the problems of its customers can be created by buyer persona research. Messages must be customized based on challenges and industry verticals, along with the name, company name, and job title as contextually relevant messaging help both decision makers and the organization at large. The right intent data should be used when creating a hyper-targeted list of accounts. A balance should be maintained by advertisers between the first-party data or the prospects who have already engaged with a brand and third-party data to find their intended audience