Add-on Sales

Add-on sales are additional products or services added to the original purchase of a customer.  Generally, add-on sales are recommended by sales representatives after confirming what a customer is going to purchase so that well-informed suggestions can be made to support the product or service. 

Add-on sales also refers to as upselling in some instances. E-commerce platforms are leveraged by many businesses for their upselling efforts as all operations related to online sales of products or services can be managed on a single, unified platform.

Warranties, Product accessories and Upgrades are some common examples of add-on sales.

Both businesses and buyers can get benefit by add-on sales. A broader range of products and services can be sold by companies and more of them in fewer transactions when add-ons are attached to other purchases which ultimately  lead to increased profits. Conversations between sellers and buyers can made stronger. Sellers are allowed to understand their customers and their needs better when they make conversations with customers which also help to build trust, establish expertise, and enhance brand loyalty. Customers may be more likely to return in the future when  add-on products and services work out well for them which leads to increased profits from the same buyer over time.