Advertorial

An advertorial is a paid advertisement which is a combination of the words advertisement and editorial. It can be in the form of an article, webpage, or video that reads like journalistic content. 

Although advertorials are made to look objective, but the main purpose of this content is to advertise for a company, whether through establishing company positioning on a topic or marketing its products.

Advertisers can create ads that match the content of a website with native advertising platforms. Advertisers can make ads that more accurately adhere to media consumption habits of consumers by using these tools. This is achieved by formatting ads to match the content on any given website.

Image, Comparative review, Advocacy and Journalism are four types of advertorials with each kind having a distinct purpose. One or more types of advertorials can be used by businesses depending on their advertising strategy.

A catchy headline, Body content and A conclusion are the features to keep in mind when using an advertorial. However, these elements will vary across content types.

Advertorials are more engaging and there is more room for details. The additional page space can be used to include more information about the products and services which allows brands to hook more customers based on their needs. Ad blockers are less of an issue with Advertorials.