Atmospherics

Atmospherics are the sensory characteristics of a location that encourage customers to take certain actions such as purchase items. It is mostly used by retail businesses. Atmospherics contribute greatly to the growth of a company when done well.

Retail space planning software is used by businesses, sometimes in combination with retail management software to keep up with all of the minute details involved. Store managers an organize products and displays in the most ideal locations to increase sales by using retail space planning software.

Visual, Auditory, Tactile, Aromatic, Tasteful, Location, Organization, Digital experience and Human interaction are different elements involved with atmospherics correlate first to the most common human senses.

Retail space can improve the relationship of a customer with a brand and may encourage them to refer the company to their friends, expanding the customer base of a business. Atmospherics can affect the mood of employees of a company which can can benefit both customers and employees. A customer will more likely want to spend time in a retail space when it is more comfortable. Business may opt to ask their customers what they prefer by sending out a survey if a business is looking to improve atmospherics of a space, which creates a stronger relationship between the business and the customer, and promote an open line of communication.