Augmented Reality

Augmented reality (AR) is a technology that digitally replicates real world elements like sounds and videos before superimposing them into a real-life environment. Auditory and visual sensory experiences are often overlaid in the environment to enhance the perception of real-world settings for user.

An entire world in the digital space is not created by AR it is done in virtual reality (VR). Instead, details are added to what already exists in physical reality. The addition of AR changes how the user feels even with only limited interaction potential between humans and technology. An example of AR enhancing events like museum visits or live entertainment are holograms.

AR visualization software is used by businesses with the development of 3D and 4D technologies to engage with consumers in a new way. Marker-based AR and Markerless AR are two different types of augmented reality.

Although the AR needs of every company differ, but every application requires several essential elements to operate correctly. AR hardware, AR software and AR applications are basic elements of augmented reality.

Augmented reality can create a unique customer experience, separates businesses from their competitors, increases user engagement with the brand and immersive company training. AR can be used in various settings, such as gaming,  entertainment, business sales and marketing.