B2C

B2C, also referred to as BTOC, is a business model in which a company sells its products or services directly to the consumer for their personal use. Although, brick-and-mortar locations are still maintained by many B2C companies, they have become especially popular in the e-commerce space.

Customer relationship management software (CRM) and marketing automation software are generally used by B2C companies. You can records interactions with businesses, your prospects, and existing customers, as well as keep customer data organized in one place with a CRM.

Direct sellers, Online intermediaries, Advertising-based, Community-based and Fee-based are five different types of businesses operating under the B2C umbrella in the e-commerce space.

Large and diverse customer base, data-driven marketing and lower overhead costs are benefits for large and small companies when it comes to marketing and selling their goods and services with the business-to-consumer model.

Organizations need to nurture the customer relationship, provide optimized website experience, present detailed product info and photos and provide phenomenal customer support when starting or expanding a company with a business-to-consumer model. 

The target audience is the main difference between the B2C and B2B models. Companies following B2C model sell direct-to-consumer, while companies following B2B model sell to other businesses.