Bleeding Edge
Bleeding edge refers to new technology that involves a new product or service and has been released to the public even though it is not thoroughly tested.
Updated: October 14, 2023
Bleeding edge refers to new technology that involves a new product or service and has been released to the public even though it is not thoroughly tested. Often, this type of technology comes with a certain amount of risk for the consumer due to its lack of testing, especially if it is flawed or misses the mark.
Consumers investing in bleeding edge technology are at risk since this technology is released to the public before it undergoes significant testing. A/B testing software can be used by companies to test and tweak new technology as different versions of digital content is released by this type of software and it also tracks the variation that encourages more visitors to convert. Marketers can personalize the experience for each visitor by studying performance results.
Bleeding edge technology can help a company gain a competitive advantage, establish market share and allow for user feedback. A company is allowed to establish brand equity, loyalty, and recognition before competitors enter the space for a product or service that is first to market. Users can offer the company critical feedback to help improve future iterations and the overall user experience since they are the first to test out the new technology.
Consumer backlash, risk of copycat technology and glitchy technology are some of the disadvantages of bleeding edge.
Example of bleeding edge technology
- Neural lace technology
- Hypersonic weapons
- CRISPR-Cas9 gene editing
- Quantum internet
- Metamaterials
- Brain-computer interfaces
- Emotion AI
- Self-driving trucks
- Space tourism
- Swarm robotics
