Content

Content is distributed by creators to a specific online audience through a channel, such as a social media platform, business website, or personal blog.  Content can inform, persuade, entertain, or explain. 

Content creation software is used by businesses to develop content for campaigns and initiatives. These tools are used by marketing teams to make content calendars for planning purposes or to create the content itself.

Web content; Blogs and articles; Case studies; Infographics, charts, and tables; Photos, illustrations, and videos; Podcasts; Whitepapers and eBooks are different types of content.

A topic, format, keywords and channel are basic elements of content. Content creation may be able to boost brand awareness, increase the authority of a company, rank on search engines and increase leads and conversions. Brand awareness, brand recognition, and loyalty of a company can be increased by publishing content across various channels as it help putting the brand of a company in front of new audiences. Content creation can help organizations establish themselves as leaders in their field. Companies have a better chance of ranking higher on search engines by producing optimized content.

Starting with strategy, doing keyword research, creating briefs, repurposing, and updating regularly are best practices that need to be followed for content regardless of who is creating the content.