Contextual Targeting
Contextual targeting is how organizations display ads on another website based on the content of the site.
Updated: November 25, 2023
Contextual targeting is how organizations display ads on another website based on the content of the site. The content on the website and the advertisement on the page should have an obvious connection and also appear to be relevant and authentic.
Matching keywords on the page with keywords a business is looking to target is done for traditional contextual targeting. Placing a print advertisement in a niche magazine is one way to think about contextual targeting.
Cross-channel advertising software is used by organizations to run ads across multiple digital channels such as search, display, mobile, social, and video and to ensure their contextual advertising efforts are successful. Companies can access to a wide variety of audiences and advertisers can take full advantage of what each channel offers by leveraging these tools.
A web crawler and an ad server are two components that need to work together for contextual targeting to work effectively. You need to choose the correct parameters, search engines analyze the page and place an ad to run contextual targeted ads.
Addresses brand safety, doesn't rely on third-party cookies, delivers a great customer experience and more accurate than ever are benefits of contextual targeting that an organization can experience when it uses contextual targeting in its advertising strategies.