Conversion Rate Optimization (CRO)
The process to increase the number of preferred actions by users on a digital platform is refer to Conversion Rate Optimization (CRO).
Updated: November 26, 2023
The process to increase the number of preferred actions by users on a digital platform is refer to Conversion Rate Optimization (CRO). The overall performance of a platform can be enhanced by improving features to persuade users to do a certain action, such as filling out a form, buying a product, or registering for a newsletter subscription.
A/B testing software is generally found to be useful for testing and optimizing versions of a digital experience to deliver the best results. Investigating user behavior, running A/B tests, and making data-informed decisions are involved in CRO. Its primary operations include understanding user behavior on a website, identifying potential roadblocks to conversions, and implementing solutions to address those issues.
Someone who makes a purchase is more important than someone who signs up for a newsletter from a business perspective. There is a possible future purchase by subscribing to the email. So, Micro conversions and Macro conversions are two groups of conversion based on how the business goals are affected.
You can generates high-quality prospects, boosts sales, and lowers acquisition expenses by optimizing conversion rates. Even though conversion rate optimization isn't always directly related to generating organic website traffic or ranking on a search engine results page (SERP), it provides significant advantages for search engine optimization (SEO). More precise customer insights, better return on investment, equal scalability, enhanced user experience and enriched trust are some of the benefits of CRO.