Data Quality

Data quality refers to the condition of a collection of data of a company based on several factors such as its accuracy, relevancy, and consistency.

Updated: December 4, 2023

Data quality refers to the condition of a collection of data of a company based on several factors such as its accuracy, relevancy, and consistency.

A dataset with high data quality assurance is considered fit to fulfill the needs of a company which means that the data is accurate, unique, relevant and updated. Usually, low quality data is inconsistent, disorganized, incomplete, and open to security vulnerabilities.

It can be ensured that quality standards and procedures are implemented successfully and continued throughout the data process with the help of data quality management. Profiling data and its current state, reporting data goals and errors, repairing broken data, and enriching future data by monitoring it in the long term are included in it. 

Data quality software is used to analyze datasets using artificial intelligence to identify inconsistent, improper and incomplete data while adhering to company standards. Businesses can automate how they identify anomalies,  implement automated cleansing functions, conduct preventative measures to preserve quality and offer modification and standardization with this tool. Data management platforms can be integrated to streamline the way companies organize and move around their data.

Companies can improve decision-making, increase revenue, save time, leverage competitive data and edit marketing efforts with high data quality.

Factors affecting data quality

  • Accuracy
  • Completeness
  • Consistency
  • Timeliness
  • Relevance
  • Validity
  • Uniqueness
  • Integrity
  • Precision
  • Consolidation

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