Digital Marketing

Digital channels, like social media, email, and search engines are used by businesses to connect, engage, and learn from their customers. Digital marketing is a mix of paid efforts, such as social media campaigns and digital ads, and organic efforts, like videos and podcasts.

It qualifies as digital marketing when a brand runs a marketing campaign with a digital communication element. The digital approaches and channels used by a business to connect with these customers where they spend most of their time is refer to as the strategy of digital marketing. Digital marketing services are often used by companies to achieve their digital goals. 

Search engine optimization (SEO), Pay per click (PPC), Search engine marketing (SEM), Social media marketing, Content marketing, Affiliate marketing, Email marketing, Instant message marketing, Native advertising, Marketing automation, Online PR and Sponsored content are different types of digital marketing.

The type of digital marketing a brand utilizes often depends on the different stages of the journey of the buyer. Awareness stage, Consideration stage and Decision stage are stages of digital marketing.

Creating awareness and engagement can be made easier before, after, and during a sale with digital marketing. Brands can convert new buyers into active customers and measures and tracks efforts by viewing all metrics, like  clicks, shares, views, and time on page.