AppsFlyer

ABOUT :

ABOUT & FEATURES - APPSFLYER

AppsFlyer is an attribution platform that allows marketers to attribute every app install to the specific marketing campaign and media source that drove it. It offers integration with a wide range of marketing platforms and media sources, making it easy to track and attribute installs accurately. AppsFlyer enables the measurement of the impact of TV campaigns, providing insights into how these campaigns contribute to app installations. The platform utilizes advanced technologies such as real-time integrations with leading ad networks, universal deep linking, probabilistic modeling, and secure postbacks for data synchronization. AppsFlyer offers granular dashboards that provide detailed reports on which network or channel, ad type, ad group, and ad creative were responsible for driving each user's installation.