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ABOUT & FEATURES - BLUESHIFT

Blueshift offers flexibility to address complex data structures and simplify the delivery of personalized messages, ultimately helping to grow your channels. The platform combines the scale and flexibility of a customer data platform (CDP) with the speed and execution of multi-channel campaigns in a single, user-friendly interface. With Blueshift, you can connect data from across your entire organization, allowing for a comprehensive 360-degree view of your customers. This data-driven approach enables the delivery of relevant and real-time experiences, powered by artificial intelligence. Blueshift facilitates engaging the entire B2C customer lifecycle through dynamic and automated omnichannel marketing. The platform also provides campaign management capabilities, ensuring seamless orchestration of marketing initiatives across multiple channels.

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