Lob Direct Mail

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ABOUT & FEATURES - LOB DIRECT MAIL

Lob Direct Mail is a powerful tool for streamlining and automating offline communications. The platform allows businesses to send postcards, letters, and checks using an automated service that integrates with CRM, marketing automation, and data tools. One of the key benefits of Lob Direct Mail is the ability to trigger direct mail engagements based on customer behavior or milestones, allowing businesses to send targeted mailings at scale with APIs and automatic triggers. Personalization and iteration are made easy, as users can quickly make changes and conduct multivariate testing with dynamic control. Another useful feature is the Print Delivery Network, which allows businesses to route print requests through a network of vetted printers, resulting in faster mail delivery. The platform also offers a powerful dashboard and analytics tools for tracking aggregate and piece-by-piece delivery, as well as comprehensive logging. Overall, Lob Direct Mail seems like a valuable tool for businesses looking to automate and streamline their offline communication processes.