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ABOUT & FEATURES - METADATA

Metadata is a Demand Generation platform designed for B2B marketing, automating essential repetitive tasks for organizations. The platform enables the automatic creation of audiences comprising the highest-potential buyers from target accounts. Multi-channel campaigns can be launched, monitored, and optimized using Metadata, leveraging insights from the ideal customer profile of your company. Metadata allows the launching and management of paid campaigns, increasing the capacity of your team without the need for additional hires. Automation of repeatable and time-consuming campaign launch processes frees up time for focusing on strategic initiatives. With Metadata, you can experiment at scale with messaging, ad creative, and offers, quickly learning what resonates with your buyers. The platform empowers you to optimize campaign performance and make data-driven decisions, enhancing your demand generation efforts.

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