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ABOUT & FEATURES - SALESFORCE MARKETING CLOUD

Salesforce Marketing Cloud serves as a Data Management Platform (DMP) that allows businesses to collect customer data and deliver relevant and personalized advertisements to consumers. The platform enables businesses to strengthen customer relationships through email conversations that cover every stage of the customer lifecycle. Salesforce Marketing Cloud empowers businesses to deliver more dimensional, interactive, and enjoyable experiences directly to subscribers' inboxes. Artificial Intelligence (AI) capabilities within the platform enable businesses to tailor content, send emails at the optimal time, adjust frequency, and more, ensuring the right message is delivered to customers at the right moment. The platform offers the ability to focus on creating great campaigns by automatically importing, segmenting, and filtering data from any source, streamlining the campaign creation process.

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